3 tips to avoid distracted driving

Distracted driving is a serious issue, and cell phones play a big role in it. According to the National Highway Traffic Safety Administration (NHTSA), distracted driving caused 3,308 deaths in 2022, which is 7.7% of all traffic fatalities in the U.S. While there’s some debate about the exact impact of cell phone use, it’s clear that using phones while driving—whether texting, talking, or using hands-free devices—can be extremely dangerous and lead to accidents.

Just a few seconds of distraction can lead to accidents. For instance, at 55 mph, a vehicle travels the length of a football field in just five seconds. Studies also show that hands-free devices aren't necessarily safer than hand-held phones. The brain’s ability to process moving images drops by up to a third when talking or listening on the phone, regardless of the type of device used.

How to keep drivers safe from smartphone distractions

1. Set simple rules 
   Develop a straightforward cell phone and distracted driving policy as part of your safety program. Make sure everyone understands the rules and what happens if they’re not followed.
   
   For help creating your policy, check out a sample fleet safety program template from EMC and order a free sample cell phone policy kit from the NSC. Here are some simple rules you can start with:

• Phone off or on ‘Do Not Disturb’: Make it a rule to turn off phones or set them to “Do Not Disturb” while driving
• Regular breaks: Schedule breaks every two hours for drivers to safely check messages and return calls
• Office support: Have calls and emails routed to someone in the office whenever possible
• Safe meetings: Ensure employees are parked and safe before joining conference calls or meetings; Confirm this with them before the meeting starts

2. Teach the risks
Provide training to help employees understand the dangers of distracted driving and how to avoid accidents. Include online modules, safety meetings, and a yearly review of the policy. Remind employees that your rules might be stricter than local laws.

3. Use technology to reduce distractions
Consider adding technology to phones or vehicles to limit distractions. Options include apps that block calls and texts while driving or virtual barriers that restrict phone use. Features like voicemail redirection and automated text responses can also help.

Want more? Read these additional tips on how to avoid distracted driving. By taking these steps, you can help your drivers stay focused and keep your company protected.